This poster was produced for La Fête de l’Affiche, an event dedicated to the poster as a form of visual communication. Villemot was a leading French graphic designer and poster artist, known for campaigns for Orangina, Bally, Perrier and Air France.

The image was conceived as a poster design, based on his original artwork and printed as a lithograph. Built from flat areas of saturated colour and simplified silhouetted figures, the composition reflects his characteristic approach, defined by clarity, strong colour contrast and immediate visual impact.

IPA