Jeremy Fry: Unlimited - Cosmo and Francis Fry in conversation with Rachel Campbell-Johnston: LOPF 2026 • FRIDAY

Entrepreneur and engineer Jeremy Fry launched an attack on the traditional art market in the 1960s, creating a series of low cost, unlimited edition artworks in collaboration with some of the leading international artists of his day. The aim was to make art more accessible to a wider audience. Though short-lived, the project was a huge success, with pieces going to high profile collections including TATE, Arts Council England, MOMA NY, Peggy Guggenheim, Edmond de Rothschild, Paul McCartney and Yoko Ono. His sons Cosmo and Francis Fry will discuss the evolution and outcome of Unlimited in this conversation with art writer and critic Rachel Campbell-Johnston.